Monday 23 February 2015

Why should I market my business online?

PE Marketing

Why should I market my business online?

So many business owners overlook online marketing and some go as far as blocking staff from visiting social media platforms, for fear of abuse or wasting company time. 
What they don’t realise is that it is the most inexpensive way for them to reach thousands of people, potential clients and existing clients.  Sharing your business specials and product notices could never be easier, and nothing is greater than interacted directly with your target market.
 
Everyone uses the internet to search for information, whether for DIY purposes, dinner ideas and Science project information or whether they are looking for local waterproofing specialists, divorce attorneys or a reliable builder!  If you are not marketing your business online, you will be missing out on many business opportunities, opportunities to keep your target market informed about your company, specific service or product!

Internet marketing should play a large part in your marketing and advertising solution!

Why not use a tool such as online marketing that will allow you to reach potential clients both locally and internationally? Being part of an online network, outside your local area will only increase your target market and in return increase the amount of potential clients. 
Advertising online is also extremely easy, especially if you invest into adverts such as Google Ads, which is not only easy to set up, but they offer fantastic campaigns to suit any budget.  So why not tap into the World Wide Web market and potentially grow your business that much more?

For more information, or help with online marketing click here.

Isabel Beukes
PE Marketing

Friday 13 February 2015

Success is determined by your daily agenda!

“Red Ant So Tired” by SweetCrisis

Change starts with a decision!

So many times we hear the saying, 'If you do the same things over and over, you will get the same results' but very few people realise how true this saying really is and how we easily fall into this trap. 

We are so blinded by making a living, frantic to put food on the table, that we forget how to 'live' and so often, we're fooled into believing that we cannot achieve more. We're made to believe that dreamers are just that...dreamers!  We're constantly reminded that we should be grateful for what we have...that the grass is never greener on the other side of the fence!  We find ourselves waking up in the mornings following our daily routines, going to work, putting up with the same nonsense our working environment dishes us, dealing with stress, waiting for weekends and payday.  Complaining about salaries, complaining about bosses and wishing to win the Lotto!
Well, that was once me...until one day I made a decision, a decision that things were going to change, and when I say change...I mean really CHANGE...like at that very moment!

“Hardworking Businessman” by bplanet

No excuses!

Since I'm the 'over thinking' type person, I would sweet talk myself out of just about anything.  Finding another job scared me...'rather the devil you know than the devil you don't!' 
Get a part time job, a second income... nope, no time.  As it is, running my household, my family of five, was hard enough and I never sat down for a minute, let alone consider a second income. I might as well never sleep! 
I guess the desperation to hold onto some type of security was an excuse on it's own.  The security of having a salary given to me on a monthly basis, even if the cheque was peanuts...my thoughts were, 'well at least it's something...right?' WRONG!  We should not be making excuses to prevent ourselves from bettering ourselves, our income, our lifestyle or just plain living a better life.

Future Business Program” by Stuart Miles

Plan! Plan! Plan!

As soon as I realised how much money would see my family through the month, and when I say see my family through the month, I mean, the amount of money that would be enough to pay bills, pay debts, buy groceries and supplies, pay for the odd school outing or birthday present and be able to take the kids out for an ice-cream if we felt like it.
Once I had an amount of what my minimum financial income should be, that is when I could then break it up to what that meant as a daily basis figure...and guess what, it didn't look all that unreachable!  In fact, I knew I was making more than that, daily, for my employer...so why the hell could I not do that for myself!?
That's when I knew I was ready! 
I had researched enough information to start my own public library!  I had skills...we all do...that I could use to generate my daily income and ultimately reach my financial monthly income goal.       
I was on my own personal mission to become financially free from living with the 'pay-cheque to pay-cheque' job and I believed that money was there to be made, and that I was going to make it!

Figure out your top skills and start a business, if you're unsure here are a few ideas.  My opinion, be creative, talk with family...think (don't over think) and just do it!  Your first 10bucks will turn into your first hundred...and that's exactly what I did and that's how I was able to start generating my own money.  Let me tell you, the first time I generated my own money...the money I made for myself, felt like I won the Lotto!

So, think about how much you need, break it down to what that means on a daily basis and apply your skills.  Start small and work your way up, start part time if you can.  Surround yourself with positive, like minded people who can benefit from your skills as you can from theirs.
Share ideas, join a networking group, market business online and through other channels...what ever you do, never stop 'planting seeds' and remember "No Rich Man, got rich by himself"  Each and everyone of them had help, be it a team of friends, each with their own skills, family advice and support, a mentor...whom ever...and so neither should you.

Success is determined by your daily agenda!

Plan your day, take action, and plant seeds.

  • Dedication
  • Repetition
  • Resources
Stay motivated,
Isabel Beukes